Grilled Cheese without Tomato Soup?
Spaghetti without Marinara.
Grilled Cheese without Tomato Soup.
Burgers without sliced tomatoes OR ketchup.
Pizza without sauce.
Salsa without tomatoes (and I'm not talking salsa verde).
I don't know about you, but to me, this sounds like a pseudo apocalypse. Tomatoes are one of my favorite vegetables - or rather fruit. Actually, they are part of the berry family. Crazy right?!? Tomatoes as we know them are going to be what toilet paper was in 2020- hard to come by.
As 2021 comes to a close, we are seeing record shortages of tomatoes. This problem is expected to continue into 2022 and have far-reaching implications. You can expect to see the price of tomatoes and tomato products skyrocket, not to mention limited availability.
So, what is the problem? Well- lots of things. Record temps and severe drought have affected our domestic production (mostly coming from California). Italy has quite the opposite problem. They have plenty of crops ripe for the picking. Because of some steel sourcing issues, there are no cans to put the tomatoes in. Unfortunately, these ruby gems are left to rot in the fields.
This is where we come in. Since the domestic supply is strained, and the Italian supply is tight, buyers and consumers will need to look to elsewhere. There are plenty of other countries that grow tomatoes (Mexico, India, Egypt, Spain and Brazil just to name a few). Importing food isn’t for the faint of heart. At LC Marketing, we have a number of strategic partnerships set up to help stock those shelves. We helped find face masks and antibacterial when the market needed it the most, so know that you can lean on us to get marinara back on top of your spaghetti…because nobody should have spaghetti with just butter. Nobody.